Privacy Policy

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For the purposes of this Privacy Policy, the term "Smart TV" is meant to apply to LGE&s Smart TV service and the term "Mobile Device" is meant to apply to LGE&s Mobile Device service. Please know that the Smart TV or Mobile Device service may contain elements, hardware, devices and other functionality, which may be owned or controlled by third parties and not LGE and may be governed by separate privacy policies or practices. This policy is not meant to cover the practices of these third parties and only applies to products, services, devices and other technologies provided, manufactured or developed by LGE for you, as a user of the Website.


A. Information Collected
This privacy policy applies only to information collected on the Website and does not apply to information collected by LGE through any other means.


We collect two types of information from visitors to the Website: (1) Personally Identifiable Information; and (2) Non-Personally Identifiable Information, such as your IP address or cookies.


(1) Personally Identifiable Information "Personally Identifiable Information" is information that identifies you personally, such as your name, address, telephone number, email address, or company name. LGE collects and stores the personally identifiable information that you have provided to us. Here are some examples of manners in which we may collect your personally identifiable information on the Website:

- We may collect your first and last name and contact information if you register for the Website, create a profile, or otherwise log-on or use any portion of the Website;
- We may collect your first and last name, email address, and/or mailing address if you upload content, software or applications to the Website;
- We may collect your first and last name and mailing address and may tie that information to your non-personally identifiable information, described below, in an effort to track your usage of the Website so that we can deliver content and information to you that meet your needs;
- We may collect registration details about any content, software or other applications that you upload or download from the Website and this information may be tied to your name and mailing address;
- We may collect your name, email address or phone number if you contact us with a question; and
- We may collect your first and last name, date of birth and email address if you choose to participate in a contest or sweepstakes.
- We may collect your LG smartphone’s product name, model, IMEI, Device ID (chip serial number), carrier and unlock key issue date if you request an unlock key to unlock the bootloader of your smartphone.


The above list provides an example of the personally identifiable information that may be collected on the Website. If you do not want LGE to collect your personally identifiable information, please do not provide it to us.


(2) Non-Personally Identifiable Information "Non-Personally Identifiable Information" can be technical information or it can be demographic information, such as your age, location, gender or interests. Non-personally identifiable information does NOT identify you personally. Here are some examples of the non-personally identifiable information that is collected via the Website:

- Internet Protocol (IP) address -- Your IP address is a number that lets computers attached to the Internet know where to send you data -- such as the webpages you view.
- Cookie -- A "cookie" is a small text file that may be used to collect information about your activity on the Website. For example, when someone visits a page within the Website, a cookie is placed on the user&s machine (if the user accepts cookies) or is read if the user has visited the Website previously. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but if you do, you may not be able to take advantage of the personalized features enjoyed by other users to the Website. Some of the cookies we use may be flash cookies or Adobe cookies. While they are harmless, they may contain non-personally identifiable information and depending on your browser these cookies may not normally be deleted when your cookies are deleted. Please check your browser to determine where these types of cookies are stored and how they may be deleted.
- Product Information - we may collect registration information or other details about any content, software or application that you upload from or download to the Website. Unless this information is tied to your name or address, it is not considered personally identifiable.


We collect the above non-personally identifiable information from all visitors to the Website. If you do not want LGE to have access to this information, please do not visit the Website.


B. Use of Information Collected Via the Website
(1) Personally Identifiable Information We use your personally identifiable information that is collected on this Website primarily for the following purposes:

- To deliver information, content and other services to you;
- To provide services you request, such as activating the bootloader unlock;
- To alert you to special offers, updated information and other new products or services from LGE, or other third parties, or to forward promotional materials to you;
- To complete a transaction or service requested by you;
- To fulfill the terms of a promotion;
- To ensure the Website is relevant to your needs;
- To help us create and publish content most relevant to you;
- To notify you about a material change to this privacy policy or the Terms of Use Agreement, if necessary;
- To allow you access to limited-entry areas of the Website; and
- To contact you in response to sign up forms such as Contact Us or other inquiry.


(2) Non-Personally Identifiable Information Non-personally identifiable information is used as described above and in other ways as permitted by applicable laws, including combining non-personally identifiable information with personally identifiable information.
Usage Information: This refers to the information measured and recorded during your use of the Website and includes, but not limited to, log information.


C. Sharing and Disclosure of Information
(1) Personally Identifiable Information We may share or disclose your personally identifiable information in the following instances:


- To fulfill a service to you. For example, if you upload or download content, software or applications from the Website, we may share your personally identifiable information in order to fulfill your request. In addition, if you email us a question, we may use your email address to process your request and respond to your question. If you purchase a content, software or an application from the Website, we may need to share your data with third parties in order to have that content, software or application delivered to you. Also, if you are entering a sweepstakes or contest, we may use your personally identifiable information in order to fulfill the terms of that promotion.
- To our parent company, subsidiaries and affiliates in order to better serve you. LGE may have to share your data with these parties in order to provide you with services that have been requested by you, or so that we can ensure our services and products are meeting your needs. For example, in some instances LGE may be required to transfer your data to our parent company in Korea in order to provide you with applications for the Smart TV or Mobile Device service, or any other product or service requested by you.
- To strategic partners, agents, third party service providers, or other unaffiliated parties, that work with LGE to provide content, software, applications or other products or services to LGE. These third parties may need your data in order to fulfill a service to you. For example, LGE may need to provide your data to a third party service provided in order to ensure an application developed by you works on LGE products.
- To unaffiliated third-party service providers, agents or independent contractors who help us maintain the Website and provide other administrative services to us (including, but not limited to, order processing and fulfillment, providing customer service, maintaining and analyzing data, sending customer communications on LGE&s behalf, and entry collection, winner selection and prize fulfillment for contests, sweepstakes and other promotions). We seek to ensure that these unaffiliated third parties will not use the personally identifiable information for any other purpose than to provide the administrative services for which they are responsible. Because such unaffiliated third-party service providers that help us administer the Website will have access to users& personally identifiable information, if you do not wish for our unaffiliated third-party service providers to have access to your information, please do not register or submit any personally identifiable information to us.
- To complete your purchase. If you choose to make a purchase on the Website, we may collect from you your credit card number, billing address and other information related to such purchase, and we may use such collected information in order to fulfill your purchase. We may also provide such information, or other personally identifiable information provided by you, to unaffiliated third parties as necessary to complete your purchase (for example, to process your credit card).
- To comply with the law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on us, protect and defend our rights or property, including the rights and property of LGE or act in urgent circumstances to protect the personal safety of our end users.
- To third parties as part of any corporate reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.
- To track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.
- To protect against potential fraud, we may verify with third parties the information collected from the Website. In the course of such verification, we may receive personally identifiable information about you from such services. In particular, if you use a credit card or debit card to purchase services with us, we may use card authorization and fraud screening services to verify that your card information and address matches the information that you supplied to us, and that the card has not been reported as lost or stolen.


Except as described in this Privacy Policy or at the time we request the information, we do not otherwise use, share or otherwise disclose your personally identifiable information to any third parties.


(2) Non-Personally Identifiable Information We use non-personally identifiable information collected on the Website in the manner disclosed above, in the Section A (2). We may share this non-personal information with third parties.


D. Collection and Use of Information from Children Under the Age of 13
LGE does not knowingly collect or solicit Personal Information from anyone under the age of 13 or knowingly allow such persons to use the Website. If you are under 13 please do not attempt to register on the Website or send us any Personal Information.


E. International Transfer of Information
If you choose to provide us with personally identifiable information, LGE may transfer that information to its affiliates and subsidiaries or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from Asia or the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personally identifiable information to the United States which does not have the same data protection laws as those countries and by providing your personally identifiable information you consent to:


- the use of your personally identifiable information for the uses identified above in accordance with this privacy policy; and
- the transfer of your personally identifiable information to the United States as indicated above.


F. Opt-Out
From time to time, we communicate with users who subscribe to our services via email or text message. For example, we may use your email address to confirm your request, to send you notice of payments, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, users cannot opt-out of these communications, but they will be primarily informational in nature rather than promotional.


However, we provide you the opportunity to exercise an opt-out choice if you do not want to receive other types of communication from us, such as emails or updates from us regarding new services and products offered on the Website or if you do not want us to share your personally identifiable information with third parties. The opt-out choice may be exercised by ticking or un-ticking the appropriate box if such checkbox is available at the points where personally identifiable information is collected or by contacting us. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed. You also may opt-out of receiving such emails by clicking on the "unsubscribe" link within the text of the email.


G. Forums, Chat Rooms and Other Public Posting Areas
Please note that any information you include in a message you post to any product review board, chat room, forum or other public posting area is available to anyone with Internet access. If you don&t want people to know your e-mail address, for example, don&t include it in any message you post publicly.


H. Third Party Website
This statement applies solely to information collected on the Website. The Website may contain links to other sites. We are not responsible for the privacy practices or the content of these other sites.


I. Assignment
In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the personally identifiable and non-personally identifiable information collected via the Website.


J. Changes to this Privacy Policy
We reserve the right to change this privacy policy from time to time. When we do, we will also revise the "last update" date at the bottom of this privacy policy. For changes to this privacy policy that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will attempt to obtain your consent before implementing the change by sending a notice to the primary email address specified in your account or by placing a prominent notice on the Website.


K. Security
No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to LGE is done at your own risk.


Once we receive your transmission, we make reasonable efforts to ensure security on our systems. We use firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software.


If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using this Website or providing personally identifiable information to us you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of this Website. We may post a notice on the Website if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.


L. Contacting LGE
If you have any questions about this privacy policy or our privacy practices, please contact us at []. All information you provide in any written communication will also be covered by this policy.


Last Updated on: May 21, 2015